Outdoor communications · Alps / Worldwide

Stories from
the terrain.

Strategy, photography and films for the people, brands and races moving through the mountains. From the first idea to a story brought to life.

Explore
01 Approach

Not content placed around a race. Stories built from inside it.

HR Outdoor Communications brings editorial thinking and field-ready production together. The result feels true to the sport, useful to partners and impossible to confuse with generic outdoor content.

AlpsBased
GlobalFieldwork
MultiLingual
02 Selected fieldwork

Built where the
story happens.

Mountain runners crossing a volcanic landscape01WMRA- Marco Gulberti

WMRA Mountain Running World Cup

Global series

Season-long storytelling shaped for the pace of international racing: editorial direction, athlete interviews, social publishing and fast-turnaround field production.

Runners approaching the Sierre-Zinal finish beneath the Val d’Anniviers mountains02WMRA- Marco Gulberti

Sierre-Zinal

Race week

Coverage that gives the terrain a voice—connecting the athletes, the Val d’Anniviers and the deep identity of one of mountain running’s defining races.

Snow-covered alpine peaks and glacier beneath a clear blue sky03

Winter Sports

Winter fieldwork

Photography, video and content production shaped for snow, altitude and the fast-changing conditions of winter in the mountains.

03 What I do

One eye on the mountain.
One on the message.

01

Strategy & social

A clear narrative, a useful content system and publishing that understands both the sport and the audience.

02

Photo & video

Field production built for exposed ridgelines, moving athletes and the narrow windows that define race day.

03

Event media

From pre-race storylines to live coverage and same-day edits—one connected visual language across the week.

04

Editorial direction

Interviews, press narratives and partner-facing content that make complex competitions easy to follow and worth remembering.

04 Proven in the field

International experience.
Built on the ground.

Communications and field production shaped through major mountain and trail-running events across the world.

4Continents
5+World Championships
50+World Cup events
6Languages spoken fluently
Download my one-pager
Alpine valley, mountain lake and high rocky peaks
40°23′31″N3°39′32″W
05 About Hector

Mountains have been part of the story since the beginning.

Born in Madrid, Hector’s connection with the mountains began at seven, through three-week camps in the Pyrenees that became part of every summer.

After studying Tourism, Sport and Humanities, and completing a master’s degree in Communications, he built more than 15 years of international experience in the Marketing and Communications departments of a major automotive company.

Mountain and trail racing became his professional arena in 2019. Since 2023, he has worked for the WMRA across the World Cup and contributed to the organisation and communications of two of the three unified World Mountain and Trail Running Championships: Innsbruck, his WMTRC debut, and Canfranc in 2025.

International communication

Six languages spoken fluently · Two more at conversational level

06 Contact

Available for selected projects, race weeks and long-term partnerships.

Let’s take your story
outside.

Email me